It's funny. Movie trailers do so many things. First, obviously, they are an advertisement for an upcoming film. They are designed to attract. But they also warn you away from awful movie like this one does:
Okay, so there's no argument that The Love Guru looks really bad. Maybe if this came out 10 or 12 years ago, it would have done better, but comedy has moved on and someone forgot to cc Mike Myers on that. Has-been comedians aside, here's a scientific fact: If you go to see a movie and the majority of the trailers before the feature presentation look this bad or worse, that guarantees that the feature itself will, in all likelihood, suck. The first time I noticed this was 7 years ago when I was dragged to see The Score with Ed Norton and DeNiro. Every trailer looked worse than the last, and then, (surprise, surprise) The Score was awful as well. Not "Clifford" bad, but tepid and predictable and it was very obvious that the cast was just doing it for the paycheck, which is always sad to watch. And then I started noticing that every time I saw a bad movie, at least 3/4 (but usually all) of the trailers before the feature were for movies that looked to be complete garbage.
So that's my movie trailer theory of the day.
To cleanse your palette, here's a trailer that's 30 years old, and still gives me geeky goosebumps, plus I really dig the Christ analogy:
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